Shifting boundaries have brought the telecommunications industry to one of the most critical times in its long history. Technology boundaries are moving with the rise of Internet Protocol. Business boundaries are shifting as telecom service providers expand into media and entertainment. Organizational boundaries are changing as fixed and wireless players recombine, and through a dynamic environment of acquisitions and divestitures. As a result, even the most savvy industry veterans are scrambling to keep up.

The advent of VoIP has given rise to new pure-play competitors. More important, it has allowed for giants in other industries - cable and internet - to stake aggressive claims on profits traditionally reaped by telecom operators. This same technology offers operators intriguing new options for growing through new services related to data and entertainment services, or those linked to the convergence of fixed and mobile services. The rapidly evolving telecom environment offers tantalizing options for reducing operating costs, albeit with many complex issues involved in migrating to next-generation networks.

Vertigo Group is working with telecommunications clients on key strategic issues:

• Defining new media offerings
• Aggressively reducing operating costs
• Developing customer segmentation strategies to effectivelyreduce churn and drive ARPU
• Understanding when and how to roll-out VoIP offerings
• Evaluating which assets may generate more value outside the company

• Aviation & Aerospace
• Education
• Financial Services
• Healthcare
• Retail
• Services
• Real Estate
• Technology
• Telecommunications